Michael Fagbemi

Led design initiatives and strategy for Softcode, focusing on brand identity, marketing materials, and digital user experiences to drive significant business growth.

• Created and implemented comprehensive brand identity and visual style guidelines, boosting brand recognition by 60% and sales by 30%.
• Collaborated with cross-functional teams to design and develop marketing materials, including brochures, packaging, and digital assets, ensuring consistent brand image across all channels.
• Conducted in-depth research and data analysis to identify target audience preferences and trends, informing successful brand strategies and design solutions.
• Spearheaded the redesign of the company website, leading to a 70% increase in website traffic and a 35% rise in online conversions.

Provided comprehensive graphic design and UI/UX services as a freelance professional, delivering user-centered digital products and brand solutions.

• Designed and optimized visually appealing, user-friendly interfaces for various digital products, including websites, web applications, and mobile apps.
• Developed wireframes and high-fidelity prototypes to test and refine design concepts, enhancing user experience.
• Collaborated with diverse clients and cross-functional teams to ensure design solutions aligned with both creative vision and technical specifications.
• Implemented user research and usability testing methodologies to gather feedback and inform data-driven design improvements.
• Established and maintained scalable design systems and brand guidelines, consistently delivering high-quality, appraised work.

Designed visually appealing and user-friendly interfaces for digital products at GAOTek Inc., ensuring technical and design requirements were met.

• Designed and developed visually appealing, user-friendly interfaces for diverse digital products, including websites, web applications, and mobile applications.
• Created detailed wireframes and interactive prototypes, facilitating iterative testing and design refinement processes.
• Collaborated effectively with cross-functional teams, including developers and stakeholders, to ensure designs met both aesthetic and technical requirements.
• Conducted comprehensive user research and usability testing, gathering critical feedback and insights to inform design improvements.
• Developed and maintained robust design systems and brand guidelines, receiving multiple appraisals for exceptional work quality.

Designed and developed product and graphic assets for Amala Dna, enhancing brand presence and driving digital engagement through strategic design.

• Led the creation and implementation of brand identity and visual style guidelines for AMALA DNA, boosting brand recognition by 50% and sales by 40%.
• Partnered with cross-functional teams to design marketing materials, including brochures, packaging, and digital assets, ensuring a cohesive brand image for the company's one-year anniversary.
• Conducted user research and data analysis to inform brand strategies and design solutions, aligning with target audience preferences.
• Initiated and designed the company website, which increased website traffic by 50% and online conversions by 25% with consistent monthly inquiries.

Managed social media marketing initiatives for CRU, focusing on brand identity, visual style, and optimized budget allocation to drive revenue and engagement.

• Developed and executed brand identity and visual style guidelines, increasing brand recognition by 50% and contributing to a 40% rise in sales.
• Collaborated with cross-functional teams to design and deploy marketing materials across digital channels, ensuring a consistent brand image.
• Analyzed target audience preferences and market trends, integrating insights into effective brand strategies and design solutions.
• Optimized operating budget, resulting in an average 60% annual revenue increase.

Supported media operations and brand initiatives at Lagos Traffic FM, contributing to visual identity and marketing material development.

• Assisted in creating and implementing brand identity and visual style guidelines, contributing to a 45% increase in brand recognition and a 30% increase in sales.
• Supported the development and design of marketing materials, including brochures, packaging, and digital assets, ensuring consistent brand image across all channels.
• Conducted research and analyzed data to identify target audience preferences and trends, integrating findings into brand strategies and design solutions.